In a significant stride towards sustainability, over half of Canada’s Tim Hortons outlets have now joined forces with Too Good To Go, marking a notable advancement in the fight against food waste. This collaboration is part of the broader “Tims For Good” initiative, aimed at minimizing food waste across the board.

Paul Yang, Senior Director of Sustainability, Procurement and Packaging at Tim Hortons, expressed enthusiasm over the progress made through this partnership. “One of the goals in our Tims For Good platform is to reduce food waste as much as possible, and we’re excited by the progress and learnings we’ve developed through working with Too Good To Go so far. We’re looking forward to expanding to more Tims restaurants soon,” he remarked.

The Too Good To Go application offers a practical solution for consumers to partake in waste reduction efforts actively. By purchasing surplus food items at the day’s end at a fraction of the cost, users can enjoy a selection of Tim Hortons’ assorted baked goods, typically valued at $15 or more, for just $4.99. This initiative not only provides a cost-effective option for consumers but also significantly contributes to reducing food waste. Participating cities currently include Toronto, Vancouver, Calgary, Edmonton, Winnipeg, Regina, Saskatoon, Windsor, Ottawa, Sherbrooke, and Montreal, with plans to extend to additional locations such as St. John’s, Halifax, Charlottetown, Fredericton, Moncton, and Saint John shortly.

Andrea Li, Too Good To Go Canada Country Director, shared her enthusiasm about the partnership, stating, “We are excited to be working with one of Canada’s most beloved brands and help inspire Canadians to join the fight against food waste. This is a partnership built on our shared ambition to reduce as much food waste as possible and to provide an opportunity for Canadians to make a difference.”

The Too Good To Go app, available for download on both iOS and Android platforms, is at the forefront of this initiative, enabling easy access for users to contribute to this cause. By leveraging technology, Tim Hortons and Too Good To Go are setting a precedent for corporate responsibility and environmental stewardship, demonstrating how companies can play a pivotal role in addressing global sustainability challenges.

This collaboration not only signifies a commitment to environmental sustainability but also offers a blueprint for how businesses can contribute to a more sustainable future. As more Tim Hortons restaurants join this initiative, the impact on reducing food waste in Canada is expected to grow, reinforcing the importance of collective efforts in tackling global sustainability issues.