In a move set to revolutionize the newcomer experience in Canada, Scotiabank has announced a strategic partnership with Immigration.ca, the country’s premier online resource for immigration services. This collaboration aims to provide newcomers with unparalleled access to the financial tools and information necessary to navigate the complexities of the Canadian financial landscape.

Announced on April 2, 2024, this initiative marks a significant step in Scotiabank’s commitment to facilitating the transition of immigrants into their new Canadian lives. Immigration.ca, known for its extensive reach of over 2.5 million monthly visitors through various online and social media platforms, brings a wealth of experience and a robust network of licensed immigration professionals to the table.

Tanya Eisener, Senior Vice President of Retail Customer Value at Scotiabank, emphasized the importance of supporting newcomers in their journey to build a life in Canada. “Our goal is to empower them with the financial knowledge and support they need,” Eisener stated, underlining the critical role of timely, reliable financial advice in the success of newcomers.

Immigration.ca, through the Canadian Citizenship and Immigration Resource Center (CCIRC) Inc., offers a comprehensive suite of services, including free evaluations for immigration potential and detailed resources on student, work, or travel visas. Jon Vassallo, CEO of Immigration.ca, expressed enthusiasm about the partnership, highlighting Scotiabank’s newcomer-specific products as a key component of their shared mission to provide a smooth transition for immigrants.

This partnership is especially pertinent given Scotiabank surveys indicating the financial anxieties faced by newcomers. The bank’s commitment to enhancing pre and post-arrival support is evident in its exclusive banking partnership with Immigration.ca, promising access to valuable financial literacy resources, expert advice, and personalized support.

Scotiabank’s Comprehensive Support for Newcomers

Central to Scotiabank’s strategy is the StartRight® Program, which offers personalized assistance, including no-fee chequing accounts, credit and savings options, no-fee international money transfers, and professional advice tailored to the needs of newcomers. Additionally, the Scotiabank Advice+ Centre and the Scotia Smart Money app aim to demystify the Canadian banking system for immigrants, providing them with the knowledge and tools to manage their finances effectively.

Beyond individual financial services, Scotiabank is also investing in the broader community through ScotiaRISE™, a 10-year, $500 million initiative designed to bolster economic resilience among disadvantaged groups.

This partnership between Scotiabank and Immigration.ca represents a significant advancement in the support available to newcomers to Canada, ensuring they have the resources and guidance necessary to thrive in their new home.