In a world increasingly influenced by Artificial Intelligence, Dove reaffirms its commitment to real beauty by pledging to never use AI-generated images to represent real people in its advertising campaigns. This move marks a significant milestone as Dove celebrates 20 years of its Real Beauty campaign, a movement that began in 2004 with the mission to challenge and redefine beauty standards.

Dove’s dedication to showcasing authentic beauty was sparked by a startling revelation two decades ago: only 2% of women globally considered themselves beautiful. Since then, Dove has been at the forefront of advocating for a more inclusive and diverse representation of beauty, striving to make beauty a source of confidence rather than anxiety.

A recent global study conducted by Dove underscores the continuing challenge in the fight against unrealistic beauty standards. The 2024 Real State of Beauty report reveals that 42% of Canadian women would sacrifice at least a year of their life to meet their beauty ideals. The report also highlights the growing pressure from social media and the threat posed by AI in creating unrealistic standards of beauty, with a significant number of women and girls feeling pressured to alter their appearances based on AI-generated or fake images they encounter online.

Dove’s initiative is not just about rejecting AI in advertising; it’s about setting a new standard for digital representation. The brand has introduced the Real Beauty Prompt Guidelines, offering practical advice for creating AI-generated images that reflect the diversity and authenticity of real beauty.

“At Dove, we seek a future where real beauty is defined by real women, not algorithms,” stated Alessandro Manfredi, Chief Marketing Officer at Dove. “As we embrace new technologies, our commitment to celebrating and protecting real beauty remains unwavering. We are taking a stand against the digital distortion of beauty, ensuring that our message of inclusivity and authenticity is heard loud and clear.”

The launch of Dove’s new campaign, The Code, aims to shed light on the impact of AI on beauty standards and emphasizes the importance of real beauty representation in media. The campaign features empowering women from various generations, including Reba McEntire, Drew Barrymore, Beanie Feldstein, and Marsai Martin, who share their stories and voices to promote real beauty.

Dove’s journey to challenge and change beauty stereotypes continues, with a commitment to reaching more young people through the Dove Self-Esteem Project. The brand’s dedication to broadening the definition of beauty and fostering self-confidence remains as strong as ever, as it works towards a world where beauty is a source of happiness for every woman and girl.

Join Dove in their mission to #KeepBeautyReal and learn more about their efforts at Dove.com/keepbeautyreal.